5 Common Comforts That Crush Your Motivation And Ambition
And what to do about it
6 min readApr 12, 2021
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A former copywriting mentor once advised, “When you write sales copy, pretend someone’s pointing a gun to your head saying sell this or die.”
He reasoned that you wouldn’t worry about coming on too strong or trying too hard in a life or death situation. You’d do whatever’s necessary.