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5 Little Known Sales Techniques To Infuse In Your Writing
How many writers out there love to sell? I’m guessing not many. Yeah, copywriters sell. I did a lot of copywriting work in a previous life. That tailed off when I decided to write a book.
No matter what kind of writer you are, you still need to sell. Competition is too high to expect someone to read your stuff just because they know you. This inconvenient fact is true for serious pieces as much light-hearted or cheesy self-help.
I’m not going to write about headlines here. You’ll find a million other pieces about headlines. I’m going to share more subtle written sales techniques. These aren’t unheard of or unknown. I’m certain you’ll be familiar with one or two. They’re not flashy, push-button techniques that will beguile your readers into a trance. Instead, they’re robust techniques that take a bit of work, but they’ll keep your reader riveted.
Demonstration
This technique is similar to what you call show not tell. I prefer the word demonstration because it better describes the intent. It’s tempting to tell the world about your expertise, how many awards you’ve won and how many degrees you’ve earned. Yes, there’s a place for that, but it’s not the best way to sell yourself.
