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7 Marketing Questions “Corporate” Marketers Can’t Answer
You might not be able to answer them either
Corporate marketers manifest in various forms. The ideal incarnation lures potential customers through their doors begging to be sold — rendering their sales team to the role of an order taker. These marketers insert themselves early on in the process and ask these questions before the product launch.
A second type fulfills more of a public relations role, drafting drab public communications. The third and final type is what a former mentor of mine called Powerpoint pushers. They throw together dazzling presentations that leave you in awe but communicate absolutely nothing of importance to a prospective customer.
The second and third groups cannot answer any of these seven questions. Even the pros can’t answer all of them.
And I hate to admit this.
I’m a Product Manager, and I cannot answer all seven about my own damn product. A well-versed product person could reel off the answers to all seven questions as though they were his vital statistics like age, weight and street address.
Try answering these for yourself. Better yet, ask everyone on your team to take a stab at these and compare the results. Do you all agree?
