7 Writing Techniques To Connect With Your Audience On A Gut Level

Number Four — Write what they’re too afraid to speak

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Photo by Nicole Wolf on Unsplash

How do you achieve this effect on your reader?

1. Address an indignity

2. Show your reader they’re not alone in their struggles

3. Simple and Surprising Wisdom

4. Articulate thoughts your reader is too afraid to say out loud

5. Articulate thoughts your reader hasn’t been able to put into words

6. Nostalgia

The wonderful thing about nostalgia is that it triggers selective memories, usually the good ones.

7. ABC (always be certain)

Written by

Experimenter in life, productivity, and creativity. Work in Forge | Elemental | Business Insider | GMP | Contact: barry@barry-davret dot com.

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