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Authenticity Is Not The “Golden Rule” Of Writing Everyone Claims
Is There A Better Approach?
I’m in a crabby mood today. Do you want to feel that emotion when you read my story, How To Implement A Direct Marketing Plan For Under $100? I’m guessing you prefer I spare you the negativity and stick with the facts.
I read a story recently where a reader commented that she had to unfollow a particular writer. The story that triggered the reader/writer breakup was not cringe-worthy or filled with hate. Yes, it was a bit of a rant, but so what? I’d estimate a good third of what we read on social media today is some form of a rant. I read the reader’s comment a second time. I nodded. It made perfect sense.
The writer in question was authentic with his emotions, and it cost him a reader.
What’s Wrong With Authenticity?
Let’s start with the basics. You’re a human being. On some days you’ll feel happy. On other days you’ll feel sad, bitter, angry, or combative.
As a writer, you pick your audience. I don’t mean individuals specifically, but the type of people who will gravitate to your work. The subject matter is essential. That’s obvious. Style is another consideration. But there is another aspect that matters just as much, if not more.
