5 Persuasion Techniques That Aren’t Manipulative
For both quiet and outgoing people
On an otherwise routine Monday in 1994, I witnessed a remarkable demonstration of persuasion.
I was a stockbroker trainee on Wall Street at the time. On a typical Monday, my boss’s nail technician would come to the office for his weekly manicure/pedicure. I sat at a desk across from his, and thankfully I faced a wall.
But on this day, with his nail tech doing her thing, he commanded me to turn and look at him. He wanted to train me.
“I can persuade anyone,” he said in his thick Brooklyn accent. “Listen.”
With the speakerphone blaring, he finessed his way past the receptionist and assistant, and finally landed the prospect. And then he patiently endured a tirade of foul-mouthed language. “Now, I’ll turn him,” he said after muting the phone.
And he did. He then repeated his success on two more people, generating sales that totaled tens of thousands of dollars.
With his nail technician now working on his feet, he said, “That paid my rent.”
Years later, I found a mentor who followed the same principles but without the theatrics. In fact, he was a quiet person like me. He proved that you don’t need flashy charisma or charm to master…
