How To Influence Human Behavior Without Changing Minds

Incentives — the backdoor to persuasion nobody talks about

Photo by Nick Fewings on Unsplash

No matter how old we get or how smart we become, there’s a timeless truth about human nature that never changes.

We hate being told what to do or how to behave, and that’s what makes persuasion so tricky. We resist when we sense others trying to…