How To Reveal Your Expertise Without Sounding Like A Pompous Ass

“A silhouette of a man standing on a building roof and looking of into the city at sunset” by nic on Unsplash

The Pompous Writer

Writers make the same mistake. You want to show your stuff. You worked hard to obtain your expertise.

There’s a tendency to vomit out your knowledge as if your reader will then take a knee in deference to your awesomeness.

Establishing credibility is important. But you want to avoid sounding arrogant or boastful. How do you strike the right balance?

Avoid Self-Praise

These are examples of unintended self-praise.

Reveal Your Knowledge In Bits And Pieces

Your expertise should become evident as your piece progresses. It avoids the boastful label and also increases suspense. It gives the reader a reason to stick around longer.

Provide Context

Reveal your expertise within the context of the story. Tell a story that drips bits of your expertise as the story progresses. Teaching allows you to reveal your expertise without sounding boastful.

Learn From The Master

Consider a credibility statement. The legendary ad man David Ogilvy, wrote a famous ad years ago.

Experimenter in life, productivity, and creativity. Work in Forge | Elemental | Business Insider | GMP | Contact: barry@barry-davret dot com.

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