How To Tackle Uncomfortable Problems…

Instead Of Delaying Them Until They Snowball

Photo by Ben White on Unsplash

You know you need to make that call, tackle a critical decision or have that awkward conversation. You put it off.

“I can deal with it next week. Nothing horrible will happen if I put it off.”

How do sales and marketing experts convince us to buy solutions to problems we never thought existed? It’s a simple tactic you can use on yourself. Sometimes we come across problems we know we should address immediately. We delay because quick action can be painful, annoying or uncomfortable. I will show you how to overcome the natural human desire to avoid short-term pain and motivate yourself to act.

First, a quick (hopefully funny) story to give you perspective.

I was on the phone with a client. He noticed the distress in my tone and asked what was wrong. I had discovered an issue with my car just before the meeting. He mentioned he was a car guru and asked me to elaborate.

“The check-engine light is on,” I said. “And the car is only two years old. I’m in no mood to deal with it.”

“It’s probably nothing,” he said. “Just put a piece of duct tape over it. It’ll cost you much less than a mechanic.”