How To Write To A Skeptical Crowd

The Golden Rule Of Communication

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It is ALWAYS the communicator’s responsibility to ensure her message is received, understood, incorporated into the recipient’s belief system and acted upon promptly. It is NEVER the recipient’s responsibility.

Identify Your Primary Audience

Identify Your Goals

Align Your Audience With Your Goals

The minute you tell someone they’re wrong for believing what they believe, you lose any chance at winning them over.


Don’t Draw Conclusions

Watch Your Words

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Experimenter in life, productivity, and creativity. Work in Forge | Elemental | Business Insider | GMP | Contact: barry@barry-davret dot com.

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