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The Number One Rule Of Writing You’re Probably Overlooking
It’s critical in fiction or nonfiction and any genre or sub-genre. If you don’t do it, nobody will read your work.
I learned this concept when I worked with a copywriting mentor. He drilled the importance of it into my head every day.
In the most recent book I read about writing, the author never mentioned it. I just gave up on a novel with beautiful prose because it lacked this quality.
What glues the reader to your words?
Curiosity compels your reader to go from one sentence to the next. We know the importance of it, at least intuitively, but we often brush it off in favor of other considerations.
I’m going to share with you four techniques to generate curiosity. I’ll wrap up this story with a question you can ask yourself in the editing process to determine if your work fulfills the curiosity requirement.
Before we get to the techniques, let’s define it. You can find multiple definitions on the internet, but this one has always resonated with me for its simplicity.
Curiosity — The gap between what you know and what you want to know
