This Classic Marketing Lesson Is Flawed
6 min readNov 30, 2018
The first piece of advice a mentor gave me eight years ago changed my view of marketing forever. He explained why price does not matter in a transaction.
“Nobody buys on price,” he said.
It’s a favorite mantra propagated by sales and marketing gurus everywhere. I later learned that my mentor’s advice was partially right. I came to that realization…
