Yes, if they even do it at all.

I feel knowing “who it’s for” is the most important step many businesses breeze through with some demographics and call it a day. I like to find one real person who needs (and will pay for) the product. This makes it tangible. Ra…
I feel knowing “who it’s for” is the most important step many businesses breeze through with some…
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Andrew Holliday
Barry Davret
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1 min read·
Mar 24, 2019
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Yes, if they even do it at all. I was originally taught to create that avatar based on research, but talking real human beings is the gold standard.
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Written by Barry Davret44K Followers
·513 Following
Work in Forge | Elemental | BI | GMP | Others | Contact: barry@barry-davret dot com. Join Medium for full access: https://barry-davret.medium.com/membership
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